Billing Plans
- Plan Overview
- Revenue Limits
- Free Plan
- Starter Plan — $8.90/month
- Grow Plan — $15.90/month
- Ultimate Plan — $28.90/month
- Upgrading Your Plan
- Downgrading Your Plan
- Cancelling a Subscription
- Plan Comparison Table
- Important Notes
Plan Overview
Ultimate Upsell & Cross Sell uses revenue-based billing — you pay based on the upsell revenue generated for your store, not a flat monthly fee regardless of performance.
| Plan | Monthly Price | Revenue Limit per Cycle | Support |
|---|---|---|---|
| Free | $0 | $100 | Standard |
| Starter | $8.90 / mo | $500 | Priority |
| Grow | $15.90 / mo | $1,200 | Priority |
| Ultimate | $28.90 / mo | Unlimited | Dedicated |
All plans include:
- All offer types (Bundle, Popup, Cart Upsell)
- AI-powered recommendations
- Full analytics dashboard
Revenue Limits
How Revenue Limits Work
Each plan has a monthly revenue limit — the maximum amount of upsell revenue the app will generate for your store in a single billing cycle (30 days).
- When your store generates upsell conversions, each conversion’s revenue is counted toward the cycle total.
- When the cycle total reaches the plan limit, all offers are automatically hidden from your storefront.
- Offers resume showing when one of the following happens:
- Your billing cycle resets (every 30 days from the cycle start date)
- You upgrade to a higher plan
Revenue Limit Warnings
The Dashboard shows warnings based on your current usage:
| Usage | Dashboard Indicator |
|---|---|
| 0–79% of limit | No warning shown |
| 80–99% of limit | Info banner — “Approaching your plan limit” |
| 100%+ of limit | Critical banner — “Revenue limit reached” with upgrade prompt |
Billing Cycle Reset
Billing cycles last 30 days from the date your cycle started (shown on the Billing page). At the end of 30 days:
- The cycle revenue counter resets to $0
- Offers automatically resume (if they were paused due to limit)
- A new 30-day cycle begins
Free Plan
The Free plan is available to all stores with no credit card required.
Limits:
- Up to $100 in upsell revenue per 30-day cycle
- When the $100 limit is reached, offers are hidden until the cycle resets or you upgrade
Best for: New stores or merchants testing the app before committing to a paid plan.
Starter Plan — $8.90/month
Revenue limit: $500 per cycle
Best for: Small stores with steady upsell revenue looking for a low monthly cost.
Grow Plan — $15.90/month
Revenue limit: $1,200 per cycle
Best for: Growing stores with increasing AOV and conversion volume.
Ultimate Plan — $28.90/month
Revenue limit: Unlimited
Best for: High-volume stores that need uninterrupted upsell offers with no revenue cap.
Upgrading Your Plan
- Navigate to Billing in the app sidebar.
- Review your current usage and available plans.
- Click Upgrade on the desired plan card.
- You will be redirected to the Shopify billing confirmation page.
- After approving the charge, your new plan and limits take effect immediately.
Upgrading mid-cycle does not reset your billing cycle revenue. If you were close to your old limit, the new higher limit applies immediately and offers will resume.
Downgrading Your Plan
- Navigate to Billing in the app sidebar.
- Click Downgrade on a lower plan card (or Select for the Free plan).
- Confirm the change.
Important: If your current billing cycle revenue already exceeds the lower plan’s limit, offers will be hidden immediately after downgrading and will not resume until the next cycle reset.
Cancelling a Subscription
To cancel a paid plan and revert to Free:
- Navigate to Billing in the app sidebar.
- Click Cancel Subscription under your current plan details.
- Your plan reverts to Free at the end of the current billing cycle.
The Free plan’s $100/cycle limit will apply from the next cycle onward.
Plan Comparison Table
| Feature | Free | Starter | Grow | Ultimate |
|---|---|---|---|---|
| Monthly cost | $0 | $8.90 | $15.90 | $28.90 |
| Revenue limit / cycle | $100 | $500 | $1,200 | Unlimited |
| Offer types | All | All | All | All |
| AI recommendations | ✓ | ✓ | ✓ | ✓ |
| Analytics | Full | Full | Full | Full |
| Support | Standard | Priority | Priority | Dedicated |
Important Notes
Revenue counting: Only conversions tracked by the app (products added to cart via an offer widget and subsequently purchased) count toward your revenue limit. Regular sales not involving the upsell widget are not counted.
No refunds for mid-cycle upgrades: Shopify handles billing through their standard app subscription system. Refer to Shopify’s billing policies for refund questions.