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Discounts
- Enabling a Discount
- Discount Types
- Apply Discount to Each Item (Fixed Amount only)
- How Discounts Are Applied
- Tips for Effective Discounts
You can attach an optional discount to any offer to incentivize customers to add recommended products to their cart.
Enabling a Discount
On the Create Offer or Edit Offer page, scroll to the Discount Offer section and toggle “Offer a special discount with this upsell”.
When enabled, two additional fields appear:
- Discount Type
- Discount Value
Discount Types
Percentage Discount
Reduces the price of each recommended product by a percentage.
| Setting | Value |
|---|---|
| Discount Type | Percentage |
| Discount Value | e.g., 10 for 10% off |
Example: A product normally priced at $50 becomes $45 with a 10% discount.
Best for: Broad discounts that scale with product price.
Fixed Amount Discount
Reduces the price by a flat dollar amount.
| Setting | Value |
|---|---|
| Discount Type | Fixed Amount |
| Discount Value | e.g., 5 for $5 off |
Example: A product normally priced at $50 becomes $45 with a $5 discount.
Best for: Specific, easy-to-communicate savings (“$5 off”).
Apply Discount to Each Item (Fixed Amount only)
When Discount Type is set to Fixed Amount, an additional toggle appears:
“Apply discount to each item”
| Toggle | Behavior |
|---|---|
| Off (default) | The fixed amount is applied once to the entire order addition |
| On | The fixed amount is applied to each individual item the customer adds |
Example: Discount value = $5, customer adds 3 recommended products.
- Toggle off: $5 total discount
- Toggle on: $15 total discount ($5 × 3 items)
How Discounts Are Applied
Discounts are calculated and displayed in the offer widget on the storefront. When a customer clicks the CTA button:
- The recommended product (or variant) is added to the cart.
- The discount is applied at the line item level.
Note: Discounts are applied via the storefront cart API. They appear as a line item discount visible to the customer during checkout.
Tips for Effective Discounts
- Start with 10–15% for percentage discounts — enough to nudge without sacrificing too much margin.
- Use fixed-amount discounts for premium products where a percentage feels small.
- Combine with Popup offers for urgency: the popup + a time-sensitive discount creates a strong conversion signal.
- Don’t over-discount Cart Upsell offers — customers are already committed; a small nudge (5–10%) is often enough.
- Keep discount values visible in the offer title or description (e.g., “Add this for 10% off today only”).
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